Benefit

WE’RE BENEFIT

The brand behind iconic products like Benetint, The POREfessional primer, and BADGal BANG! mascara. As the #1 Brow Brand Worldwide*, Benefit has been at the forefront of feel-good beauty, offering innovative and effective solutions that pack a punch and serve a smile. We believe beauty should be uplifting, so whether you need a reliable beauty fix or instant beauty solution, we’ve got your brows and your back.

*Based on estimated total global prestige brow product retail sales January- December 2023 (check 2024 global claims)

WHAT MATTERS MOST

BROWS THAT GIVE & GIVE BACK

Benefit’s Bold is Beautiful empowers women through vital partnerships. One month each year, proceeds from Benefit’s brow waxes support our longstanding charity partners—Refuge, Look Good Feel Better, and Daisyhouse—funding life-changing workshops.

Since 2015, we’ve raised enough to sustain a refuge for 3.5 years and empower over 18,000 women and girls through confidence-boosting makeup and skincare workshops. Our global impact exceeds $26.6 million, with £2 million invested in the UK and Ireland.

More than brows, we’re shaping futures. We’re dedicated to uplifting our community, who inspire us every day.